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Price Your Services to Reflect Their Value

Thursday, June 8, 2023
2:00 PM - 3:00 PM (EDT)

Hosted on Zoom

Event Details


Many owners of small ABA service organizations are surprised that despite their businesses being busy and in demand, they often find themselves barely breaking even. Many of us went into business to help people in need, support families, and make a difference in our communities. We did not expect that doing so would result in continuous stress about whether we could afford to cover payroll and keep the lights on. Many factors can affect whether a company turns a profit. Some elements, like rising costs due to inflation, are out of our control. However, others depend heavily on the decisions that leaders make. One place to look closer may be how you price your services. This webinar will provide actionable strategies for calculating prices that reflect the value of your services.

1.0 BACB Learning CEU is offered for this event


Jennifer Castellanos-Bonow, PhD, BCBA-D, LBA

Jennifer Castellanos-Bonow earned her PhD in Behavior Analysis from the University of Nevada, Reno (UNR), an experience that laid the foundation for her work with children with autism and other behavioral disorders. Jen has extensive experience leading clinical initiatives, designing training programs, maintaining best practices in the delivery of behavioral and psychological services, and developing and managing processes to support ethical and compliant service delivery.

After serving for several years as the clinical director for Blueprints, based in Bellevue, WA, in 2019 Jen transitioned back to her hometown of Reno, Nevada. In partnership with a group of behavior analysts, she established The Learning Consultants which aims to provide behavioral support and services to children with autism and parents and families facing acute behavioral challenges. Jen serves as the managing partner and CEO, applying her experience administering performance management systems, designing processes and implementation planning, navigating healthcare funding of behavioral services, and developing and maintaining policies and procedures to ensure regulatory compliance.

She is also actively involved in the behavior analytic community, serving as a past President of the Nevada Association for Behavior Analysis and current chair of the Practice Committee, volunteering as a subject matter expert for the BACB, and most recently, serving on the accreditation committee for the Autism Commission on Quality. While her roots are in early intervention, Jennifer’s foundation from UNR and recent work have provided her with wide-ranging experiences applying the science of behavior.

Shane Isley, M.S., BCBA, LBA

Shane Isley is an entrepreneur, performance thinking® practitioner, and management consultant who earned his bachelor's and master's degrees in behavior analysis from the University of North Texas. He is a Senior Consultant for the Performance Thinking Network and leads the company's Performance Thinking® For Behavioral Health/ABA Organizations business unit. In his role, Shane works with a team of organizational performance consultants to deliver performance improvement programs and services to behavioral health companies to help them establish or improve their performance infrastructure, processes, policies and procedures, job definitions, and management capabilities. In addition, Shane collaborates with business owners and executives to develop and implement solutions that increase profitability and improve operational efficiency, employee engagement, and service quality.

Shane has over twenty years of specialized experience and expertise in the behavioral healthcare market as a business owner, executive director, and performance improvement consultant. Shane remains committed to helping behavioral health organizations lay the foundation for sustainable, ethical, and profitable growth, focusing on organizational alignment, leadership & management development, and process improvement.

For More Information:

Judith Ursitti
Judith Ursitti
Council of Autism Service Providers